I found this on PUBLETARIAT and tracked back to
Here. The author's name is Marcy Goldman.
The best time NOT to self-publish is…..(never)
There are so many op-eds these days on when or if to self-publish but more so, features on the inferiority of self-published works just by virtue of fact they are self-published. This premise is applied even if the self-publishing author has the budget, foresight and professionalism to engage all manner of expert editors, proof readers, formatters, designers and thoroughly research the distributing and promotion of his/her work, the resultant book will be very bad. Worse, it will be amateur in content.... Read more HERE.
(Link to PUBLETARIAT in sidebar. Great source "For People Who Publish".)